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Learn about online advertising, website optimization and wordpress tricks.

Increasing online sales and customer loyalty

Research shows that companies spend five times more on acquiring new customers than on retaining existing ones.

Debunking some of the largest WordPress Myths

Debunking some of the largest WordPress Myths

In recent years WordPress has become one of the most popular tools for managing web content, but it still has a lot of Myths surrounding it. Some of them are the result of badly configured or poorly coded websites, and some of them are spread by developers that want to push their closed source and […]

What is Gutenberg and how it will change WordPress content creation?

What is Gutenberg and how it will change WordPress content creation?

WordPress began its journey as a fork of the blogger system called b2 / cafelog. In its beginnings, it featured editing and categorization of posts, and allowed comments. The design capabilities were very limited, but they were good enough to enhance the content. More than a decade ago version 2.0 received a more advanced editor […]

Web browser HTTP security warnings explained

Web browser HTTP security warnings explained

Since your blog or website appeared on the web, you have been regularly maintaining it, performing regular security checks and updating the core/plugins. In 2018, a security lock with a red slash and with a Not secure warning suddenly appeared in your favorite browser. Was your site hacked and you missed it? Don’t worry, we will try to explain […]

WooCommerce vs Shopify: which e-commerce store should you choose?

WooCommerce vs Shopify: which e-commerce store should you choose?

WooCommerce and Shopify are among the world’s most popular eCommerce platforms. Some sources estimate that the former has almost a third of the eCommerce market share (which is a massive lead over the competition), but the latter is slowly catching up. WooCommerce is an open source plugin for WordPress developed by WooThemes and acquired by […]

How to embed interactive content into WordPress?

How to embed interactive content into WordPress?

You wrote an extensive post, added some pictures, and now you would like to add some interactivity. You would like to include a Youtube video to break up the text blocks, or a interesting Tweet to back up your claims. You maybe also want to promote a Kickstarter project or maybe your own post on […]

Take advantage of website sitemaps

Take advantage of website sitemaps

You have recently published an extensive article on current world events, but visitors (and comments) are nowhere to be seen. It takes you a few days to discover that your newly published masterpiece is not yet indexed, so your rush manually adding the URL. Once the search engine algorithm finally decides your contribution should be […]

Contact forms for WordPress

Contact forms for WordPress

Contact forms on websites are not just a substitution for communication through classical email; they can also be used for building lists of email addresses, sending responses that can be massively processed and many other things. In this article, we will present some of the favourite WordPress contact form plugins.

Why choose a WooCommerce online store?

Why choose a WooCommerce online store?

WooCommerce is a free and open source online store that was published in 2011 as a WordPress plugin. Its advantages are simple use, high performance and flexibility, and it can be used both for small stores with only tens of items and big stores with several thousand items. It can be used to change your […]

Modification of free or paid WordPress themes

Modification of free or paid WordPress themes

You successfully installed a free or paid WordPress theme according to your wishes and started to enter content – but suddenly you notice that something is bothering you: some articles require an additional image to be added in the head section, you do not want links to be underlined but to change colour, your logo […]