When speaking of content, video is the king who rules with an iron fist! The audience gets their first impression of your company in an instant, so make sure your presentation convinces them, as it’s far more difficult to correct it later. Better brand awareness, content that attracts audiences and a sense of customer satisfaction are our main guidelines in creating video content.
Today, video has become an important part of all platforms and advertising channels. If your marketing strategy does not yet include video content, you are honestly lagging behind – both in terms of marketing trends and competition. High quality, reliable services, and excellently rated products or services are fundamental to a company’s success. So why save on your video content? We’ve all seen badly thought-out, overly sweet ads and poorly executed unfinished content on social media. Of course, there is time and space for content captured by smartphones, but when you want to show your business in the best light or present a new product line, the quality of what is presented must be reflected in the quality of the video content. If you don’t make an effort at the presentation, did you really make an effort at the product?
Why do you need video content?
n a survey conducted by HubSpot, 90% of consumers say that video content helps them in their final purchase decision, 50% of consumers want to see video content from companies and brands, and 45% of marketers intend to include Youtube in their strategies as well.
When shopping online, girls see how the clothes “work” in practice, those who are looking to buy a car, search for information on YouTube. Even on social networks, we prefer to follow profiles that share fun and informative video content with us.
It all depends on the content you want...
Cameras on smart devices, nephews with DSLRs, and beginners looking for experience have saturated the market with low-quality content. Of course, we encourage the enthusiasm of every company that strives to take advantage of all the opportunities at hand, but for the primary presentation of the company, we recommend using a professional team that will be equipped with quality equipment. Like it or not, the quality of the content depends on the knowledge, experience, and level of equipment, which includes not only the camera but also the audio equipment and lights. Strong content is created with a well-prepared team.
It all depends, of course, on the content you want to share. For a large screen, the phone will not be enough, and for content on Facebook, Instagram and TikTok, a modern smartphone is more than enough. An excellent example that quality can be replaced by good content is the Slovenian vlogger Ciril Komotar, who records his vlogsKomotar Minuta using only his smartphone.
You may be surprised, but even in Hollywood blockbusters, they use DSLR cameras to record shots where there is a high probability that the camera will be destroyed or in places where the giant camera simply cannot physically fit. An affordable video product made with a smartphone doesn’t necessarily have to turn out to as the low-cost version.
... and the team.
In addition to the equipment, you also need a team that knows what it is doing on both a technical and personal level. With experience, we can solve any problem that arises on the day of filming. You’ll be able to focus on your text or the look of the product and leave all worries aside, even if it’s the thought of a sip of water or your current look on camera. When shooting outdoors, the light can vary a lot or there can be a lot of noise at the location that interferes with the sound. An experienced team will be able to react and adapt to such problems.
Quality of the post-production is important!
The final product depends on the quality of the finish. If you decide to hire a team that does not have much experience, be prepared for poorer video processing, which is reflected in the poorer quality of the final product. Our team will create a quality product that will generate interest in your business.
Business videos for marketing purposes.
- Product presentation
Video is a great way to bring your services or products closer to people. You can put all your products on display and show how they are packaged, how they are used, how they look… the ideas are endless!
- Presentation of your brand
A video presentation of the brand is usually a part of a larger advertising campaign. It should qualitatively reflect the vision/mission of your brand, products, and services. The goal of videos is to increase the potential awareness of potential customers about your brand and to attract your target audience.
- Video of an event
For example, if you are hosting an event/conference as a company, we recommend that you hire a team that will capture moments during the event that you can later share on your website or social media.
- Interview with an expert
If you wish to build a good relationship and trust with your target audience, we advise you to start creating video content in which you present conversations with your experts, interview influential people in the industry, and share the final product with the audience on the website or social networks.
- Video with instructive theme
Educational videos that help audiences learn useful and useful information are getting more and more popular. You can use them to teach your audience something new, to give them the basic knowledge to understand and use your products… You can involve your service and sales teams working with customers in educational video content.
- Explanatory video content
If you want your audience to better understand why they need your service or product, start making explanatory videos. Throughout the story, you can present a completely fictional example of a customer facing a particular problem that can only be solved by trying your solution.
The power of animation is in telling your story in a clear and interesting way. Complex information is presented in a visually appealing and understandable way without bothering the target audience with extensive graphs, statistics, or long texts that no one reads to the end anyway.
- Testimonial videos
Your potential customers want to know if your product will be the answer to their question. The best way to answer them is to capture the opinions of satisfied customers in a video. People are your best advocates, so convince loyal customers to step in front of the camera and describe the experience with your services/products.
- Live recordings
Live videos allow viewers to peek behind the scenes. You can advertise live on social networks from events, presentations, conferences…
Tips for better homemade videos
Prepare your equipment
Fortunately, we live in a time digital cameras are affordable for personal and professional use. You can improve your video skills with the equipment and accessories you already have if you just follow a few simple instructions:
Use the rear camera for better quality shots.
Shoot in a horizontal position.
Turn on the grid to have a guide to follow.
If your budget allows, we definitely recommend buying a stabilizer that will calm your shots from your hand, an external microphone, and a reliable tripod.
Write a script
If you are going to shoot a music video, commercial or short film, plan it from start to finish. Think carefully and draw each scene. This will allow you to pre-visualize the desired shots. The script will also serve as a guide for recording and later processing the video, in addition to helping you determine the time frame of locations and the right equipment.
One of the biggest secrets to a professional video look is good and thoughtful lighting. During conceptualization, think about the lighting in each shot. Determine the type of lights, the brightness level, and how you will place them for the desired effect. If you are on a limited budget, take advantage of the sun and lamps. Example: For a dramatic effect, place the subject so that it has shadows on half of the face. On the other hand, an abundance of light can add joy and create a completely different effect.
The background should be simple
Don’t shoot everywhere. Make an effort to find the perfect scene that has a simple background, or enhance it by removing as much clutter as possible. Many people use solid color wallpapers, be it a wall, bedding, or wallpaper, and stand a few feet away so as not to cast shadows on it. It is crucial to eliminate elements that will take attention away from the main subject.
Improve the composition
A professional cameraman will notice the work of an amateur in the first seconds of a video project, even if a state-of-the-art camera has been used. What gives them away? Lack of proper staffing.
Many beginners don’t realize that a good shot involves not just targeting the camera to a scene or subject, but editing and allowing visual elements to tell your story through aesthetic shots.
Among the most important tips is the rule of thirds (the golden ratio), where you place the subject slightly higher or to the sides of the frame (not in the middle) and thus allow them to visually “breathe” or walk along the sides.
The second rule is to stay on the same side of the subjects talking over the shots over the subject’s shoulder. With the background and foreground, you create a sense of depth within the scene at the same time.
Correct camera settings
A common mistake made by beginners is to ignore the focal length of the lens and the relative distance of the camera from the subject and how this affects the appearance of the scene. Do not place the camera close to the subject in close-up shots, as it creates unattractive facial distortion. It is better to zoom in on the subject with the zoom on the camera.
Learn to use manual focus
The autofocus function is definitely very handy, but it can ruin your entire shot by focusing incorrectly in poorly lit situations. The secret lies in using the exposure lock/focus or switching to manual focus and using your own eyes to focus.
Manual focus also allows you to add effects to your video, such as sequentially focusing the viewer on different objects with the depth of field that blurs everything else. Used properly, it can be a very powerful storytelling tool.
Set the white balance
The real challenge is to set the color temperature correctly. If you use multiple cameras to record the same scene, they may have different color temperature settings. Can you imagine how distracting it would be to watch alternately cold, bluish, and warm yellow shots? Before shooting, adjust the white balance on all cameras to create smooth and professional shots. This will help speed up the editing process and reduce the cost of editing in post-production.
Avoid shaky shots
Whether you’re using a crane, moving from side to side, or toward a subject, make sure your shots don’t shake. Unless you want your video to look like a home video, keep the camera on a tripod, stabilizer, or even surface.
Once you have the camera set up, try to keep it still unless you need to move it. A good trick is to imagine holding a full cup of coffee when you move around. Speed should be steady, movements smooth, and no sudden stopping.
Duration of recordings
To keep the viewer interested, keep individual shots between 3 and 10 seconds long. Whatever movement you imagine, hold it across the entire frame. For many beginners, this information will be very useful as it reduces camera movement, shortens recording time, and simplifies the editing process in post-production.
Keep your final product in mind
While recording, think about the final outcome of the video and adjust it as you go. Take a shot from multiple angles and take some “safe” shots so you have more choice when finishing the video. This will save you the time and effort you might need to re-record the failed shots.
Use a good microphone
An important aspect of a good video is sound. Modern smartphones already have very good algorithms for recording sound, but they are still not sufficient when compared to separate microphones, which will add a new dimension of quality to your video.
Use an editing program that you know how to use.
Before you start using sophisticated video editing programs, focus on the simpler ones. These don’t give you much freedom, but they will be quite enough to get you started.
“It is interesting to experiment in different fields as each new experience broadens the horizons of an individual. However, if you have a business and you are tempted to use video vontent for marketing purposes, entrust this work to someone with knowledge and experience. Call us (070 773 850) or write to us (email@example.com) and make sure we are the right ones for you.”