Basic guidelines that were defined at the meeting before the beginning of the project:
Additional challenge was the fact that the previous website ran on a Russian-made content management system, which no longer had active support. Besides, databases were also not well organised, which additionally complicated the transfer of data from the old to the store.
The new online store offers over 8000 items and it enables simple ordering of all types of furniture – from lamps and carpets, bathroom furniture, chairs and tables to whole bedrooms and kitchens. The website is transparent and user-friendly. Using subcategories, users can quickly find what they are looking for. Online visitors can also read many articles in the field of furniture and decoration, supported by videos and photos that invoke many home design ideas.
Website was build based on best onsite SEO optimisation practices to attract as much organic traffic from search engines as possible.
It was a technically challenging project due to a difficult transfer of data from the old to the new website and also due to the large number of items. But we were able to successfully complete the project.
The new online store makes more sales every month and we are still offering support to the client regarding detecting and implementing improvements for improving the number of visits of the online store, the conversion rate and, consequently, sales.
We are cooperating with Ideaz Web Agency for a number of years now. I’m inspired by their infinite source of ideas and the fact that they never fear to face any challenge.
No matter if it is programing, design, optimisation, search engines or social networks, they always turn out to be a competent partner and a high-quality provider.
With their help, my online store keeps on growing and is becoming one of the most recognised online stores with furniture in Slovenia.